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Intellicig Promotion by FridaysPR

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Randstad - 030912

Randstad Education

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MatsSoft

MatsSoft

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IMC Group

IMC Group

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Elites

E-Lites

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KORG

Korg

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Latest Blog

Friday’s PR – the link builders!

As soon as Google launched Panda and Penguin algorithm updates that put the emphasis on quality content from ‘trusted sources’, diverse links on genuinely relevant sites placed by PRs became vital to page one search rankings. Genuine digital news, articles, comment and social signals are what Google now rates when…

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The Attraction of Lead Magnets

Way back in the days of what we now think of as ‘traditional marketing’, gurus such as David Ogilvy used to say that the best communications gave the target ‘something for free’. So instead of a ‘buy from us’-style ad, Ogilvy produced ads with many fascinating facts. Millions read them,…

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Media Scare Stories – Kids with Booze, Drugs, Cigarettes…...

There’s been much in the media recently about children starting smoking. Yes… we’ve been fed another one of those recipes the press loves to cook – main ingredients: a bucket of prejudice mixed with large bag of speculation, sprinkled with a handful of assumptions and simmered on a low heat…

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The reputation of financial sector with its customers hit some...

But banks and building societies didn’t hide. They invested in their customer experience. At least, some of them did. As Brian Moynihan, CEO at Bank of America, puts it: “We’ve fined-tuned the business around basic principles: Who are our customers? What do they need from us? And what can we…

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E-CIGARETTE RISKS ‘GROSSLY EXAGGERATED’ – SAFER THAN WASHING...

“It’s good to have confirmation from yet more experts that adverse perceptions of the e-cigarettes have been wildly exaggerated and misunderstood,” said John Quinney, Group MD of British-based global firm Vapourlites.com which feature British-made pharmaceutical-grade e-liquid and are no.1 in UK independent pharmacies. The latest findings, by the toxicology consultancy…

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Customer Expect a Response Within One Hour!

A new report ‘Improving the Customer Experience Through Communications and Document Management’ says that a strategic shift is occurring within the insurance sector, with insurers now energized around customer-centric strategies and improving the customer experience, instead of just focusing on cost reduction and transaction efficiencies. This is apparently resulting in…

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The Times newspaper’s Raconteur supplement recently looked...

“Putting the customer first can never be wrong if it is done in a way that makes commercial sense for a business,” said Peter Duffy, group commercial director for customer, product and marketing at easyJet “Just because the rest of your industry doesn’t do something, that may not necessarily be…

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In Part 1 we looked at how Accord Mortgages explained to Mortgage...

Now we continue with Mortgage Finance Gazette’s investigation into how the adoption of a cloud SaaS solution brings rapid relief from legacy system headaches… MFG went on to reveal that Accord was already using MatsSoft’s messaging facility and was aware that MatsSoft’s intelligent business process management tools had been implemented…

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Mortgage Finance Gazette magazine has been providing the financial...

For financial institutions forced to integrate legacy systems and organisational silos, improving such processes is an even greater challenge, said MFG. Financial institutions have a strong economic case to move from staff-intensive interactions with customers in branches and contact centres to self-service methods of engagement. However such engagement, if not…

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In our last blog on the Customer Experience we looked at ICMI...

MatsSoft CEO, Martin Scovell told ICMI magazine: “Customer retention has become a prime concern for businesses across the globe; for example in banking, checking account switching has recently leapt 54%. Customer experience improvement is top priority, and Business Process Management is at the heart of these initiatives. From my perspective…

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The International Customer Management Institute (ICMI) magazine...

Today’s customers expect 24/7 service via their tablet and cell, and access from their couch, desk, bed or beach, says ICMI. Fail to meet their demands and they simply migrate elsewhere. In the beginning there was the big corporation. Size meant power, influence and safety, and individual customers felt that…

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Innovation From The IMC Group to Exceed Pharma’s New GDP &...

LONDON: As a direct result of requests from pharmaceutical industry customers for humidity monitoring and calibration data recording to match the new GDP (Good Distribution Practice) guidelines, IMC www.the-imcgroup.com has introduced a range of key equipment that exceed GDP guidelines. IMC Group CEO Ian Robinson said: “Monitoring of environmental factors…

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UCL’s Archway Campus survives squatters, arsonists, vandals...

LONDON 2 July 2014: Readers with fond memories of University College London’s Archway Campus will doubtless be pleased to know that it has survived the unwelcomed attention of squatters, arsonists, vandals and thieves to be sold to social housing specialists Peabody Trust , thanks to the precautions taken by UCL…

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Announcing Samson’s New Bluetooth® Studio Monitor Speakers.

Whether you’re listening to music, producing tracks, watching videos or gaming, the new studio monitors from Samson bring a whole new level to your experience. Global audio manufacturer Samson’s new MediaOne BT3 Active Studio Monitors are the ideal speakers for all your multimedia needs and feature the ability to connect…

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Significant Board Signing for Global Electronic Cigarette Firm

The man responsible for growing the 10 Motives brand in Ireland has been appointed Sales Director of rapidly expanding UK e-cigarette brand Vapourlites in a move that’s attracting big interest within the global e-cig industry. US firm Victory recently announced deal of $104m (€76m) in cash and stock for Ten…

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Matssoft BPM Expert Reveals Three Techniques to Improve Customer...

Nigel Warren of BPM specialists MatsSoft.com will be explaining the latest customer experience strategies being implemented by the leading multinational banks and insurers to an audience of senior operations and IT professionals from the banking, general insurance and life assurance sectors. The event, organised by Marketforce Conferences, takes place at…

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Seend Cleeve mum delighted with success of children’s books

Seend Cleeve mum Sarah Hill says she is delighted with the success of her series of children’s books featuring a pixie called Posie. Sarah Hill, former vet and children’s author Mother-of-three Mrs Hill, 37, has just published the fourth in the series of Whimsy Wood books designed for children aged…

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David Chernick

KPMG

“If I had one last marketing dollar left, I would spend it on public relations”
Bill Gates, Chairman of Microsoft