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Intellicig Promotion by FridaysPR

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Randstad - 030912

Randstad Education

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MatsSoft

MatsSoft

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IMC Group

IMC Group

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Elites

E-Lites

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Latest Blog

Friday’s PR – the link builders!

As soon as Google launched Panda and Penguin algorithm updates that put the emphasis on quality content from ‘trusted sources’, diverse links on genuinely relevant sites placed by PRs became vital to page one search rankings. Genuine digital news, articles, comment and social signals are what Google now rates when…

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Franconian Sausage and Big Prawn Co. are Latest to Choose New...

  Trained Chef John-Paul Habermann founded the Franconian Sausage Co. in 1999 to create exceptional sausages: “My challenge is to do this on a large scale without compromising my standards for excellence. That’s why I use only the finest products, and that extends to choosing only the best equipment such…

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Aston Villa Signs The IMC Group To Boost Their Team!

When people think of a football stadium most probably think of the pitch, the bars and the Bovril. All busy only on alternate Saturdays during the season. Well, for the UK’s Premier League venues that outlook is as outdated as a ‘60s lace-up leather football! Conferences. Celebrations. Banqueting. Evening Dinners….

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If Only the Weather was as Reliable as a Honda

and just in case, we check out breakdown services too! Car problems. They must rate alongside plumbing and laptops as things we rely upon, with big inconvenience when they give trouble. For most of us, a cars is an essential. If it fails to start that’s the school run wrecked,…

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Pitching to editors such as CIO TODAY and ICMA

Call Centers -  Evolution or Revolution? Speaking at a recent New York marketing conference, Martin Scovell, CEO of iBPM software specialist MatsSoft explained: “There’s a hierarchy of needs that is forcing organizations to focus on new channels and improved processes.  This starts with ‘Businesses want to keep their customers and…

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Marketing and customer service are the new organisational “powerhouses”

Offering better customer service is often said to have a similar effect on team morale. But some marketers are claiming that the converse is true… The rise of customer-centric thinking and digital communications means that marketing and customer-service are linked as never before.  Marketing is adopting an increasingly influential role…

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CX TECHNOLOGY IN ACTION

  In part one of this article, we looked at how more customers than ever before are switching providers due to poor service.   In part two of this article Richard McCann looks at the technology that’s available to organizations and investigates how BPM is used to improve customer experience….

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Amazing review of book 4, Posie Pixie And The Fireworks Party

In this fourth book of the series, with it’s charming characters firmly established and a natural flowing writing style, Posie is expecting a very exciting visitor, and news spreads quickly through the woodland friends. Whimsy Wood is a cheery place to be, with everyone ready to give each other a…

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Sarah Hill Story Teller & author of the Whimsy Wood Series

I am a Wiltshire-based children’s author and creator of the ‘Whimsy Wood Series’. There are 35 books in my series which are aimed at 5-8yr olds. Each book is written for a specific month in the calendar, so the flora and fauna within the enchanting Whimsy Wood, changes as you…

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US AND UK CUSTOMERS WILL SWITCH MORE THAN $60 BILLION OF BUSINESS...

Richard McCann looks at Bringing Innovation to Customer Experience and the Role of Business Process Management —————————————————————————————————————- Wal-Mart Founder Sam Walton said, “There is only one boss – the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”…

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Don’t Like Your Bank? Start Your Own!

The Bank of England is claiming that it’s making it far easier for new entrants to break into the tightly regulated banking industry. Set up a bank ‘for the price of a Surbiton semi’, said London Times financial editor Patrick Hosking, as the minimum capital requirement for an entrepreneur seeking…

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The Attraction of Lead Magnets

Way back in the days of what we now think of as ‘traditional marketing’, gurus such as David Ogilvy used to say that the best communications gave the target ‘something for free’. So instead of a ‘buy from us’-style ad, Ogilvy produced ads with many fascinating facts. Millions read them,…

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Media Scare Stories – Kids with Booze, Drugs, Cigarettes…...

There’s been much in the media recently about children starting smoking. Yes… we’ve been fed another one of those recipes the press loves to cook – main ingredients: a bucket of prejudice mixed with large bag of speculation, sprinkled with a handful of assumptions and simmered on a low heat…

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The reputation of financial sector with its customers hit some...

But banks and building societies didn’t hide. They invested in their customer experience. At least, some of them did. As Brian Moynihan, CEO at Bank of America, puts it: “We’ve fined-tuned the business around basic principles: Who are our customers? What do they need from us? And what can we…

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E-CIGARETTE RISKS ‘GROSSLY EXAGGERATED’ – SAFER THAN WASHING...

“It’s good to have confirmation from yet more experts that adverse perceptions of the e-cigarettes have been wildly exaggerated and misunderstood,” said John Quinney, Group MD of British-based global firm Vapourlites.com which feature British-made pharmaceutical-grade e-liquid and are no.1 in UK independent pharmacies. The latest findings, by the toxicology consultancy…

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Customer Expect a Response Within One Hour!

A new report ‘Improving the Customer Experience Through Communications and Document Management’ says that a strategic shift is occurring within the insurance sector, with insurers now energized around customer-centric strategies and improving the customer experience, instead of just focusing on cost reduction and transaction efficiencies. This is apparently resulting in…

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The Times newspaper’s Raconteur supplement recently looked...

“Putting the customer first can never be wrong if it is done in a way that makes commercial sense for a business,” said Peter Duffy, group commercial director for customer, product and marketing at easyJet “Just because the rest of your industry doesn’t do something, that may not necessarily be…

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