Rover – Reborn!
This time we travel to Porte de Versailles, Paris, to witness the unveiling of a British Classic.
Launched in 1970, Land Rover’s Range Rover was designed with an ambitious goal in mind: to be as functional on-road as it was off-road. Early advertising referred to it as ‘a car for all reasons,’ and buyers agreed, making Range Rover a sales success that continues to this day.
Early examples are now sought-after collectibles, which is why Land Rover Classic launched its limited-run ‘Range Rover Reborn’ series to the world’s media at Salon Retromobile in Paris and we went along to Porte de Versailles to see what all the fuss was about!
The Range Rover was created in response to the growing popularity in America of ‘sport utility’ vehicles that were capable off-road and could be driven with a degree of comfort on-road as well, something that really couldn’t be said about the all-business Land Rover! Sensing an opportunity, Land Rover developed the first prototypes in 1967 and on June 17, 1970 the finished product, identified for the first time as a Range Rover, was revealed to the automotive press and a waiting public.
The ‘Range Rover Reborn’ unveiled to us at Salon Retromobile Paris was finished in a very ‘70s colour ‘Bahama Gold’ which is too close to ‘Hearing Aid Beige’ for comfort.
Inside, things got worse – seats were finished in velour (leather wouldn’t become an option until 1984), and while four-wheel disc brakes and a self-leveling system were standard for 1970, power steering and automatic transmission were not available!
The production run of just 10 examples of Range Rover Reborn will be rebuilt to customer specifications by Land Rover Classic, starting with donor vehicles sourced by the craftsmen in Solihull.
The original Range Rover sold for £1,998 but these days nostalgia doesn’t come cheap and in the case of the Range Rover Reborn prices now start at a very un-nostalgic £135,000. Personally, I’d sooner be dragged naked down the road in a coal scuttle than buy one but I’m sure someone will pay up.
And talking of paying up, I found a bluebottle in my salad at a restaurant last night. I didn’t make a fuss though. I just left it on top of my £20 note when I paid the waiter. Talk about ingratitude – he accused me of fly-tipping.
Extra blog please
I often get asked about classy transport for Grooms to arrive at their weddings in style.
The proliferation of classic car shows on TV and the massively popular Facebook groups have made people big fans of the sort of cars that are seldom seen outside of ‘invitation only’ events in Pebble Beach California or Amelia Island Florida. Stuff like the unique one-year-only ’63 Sting Ray and the Le Mans Jaguar that’s often described as ‘The Spitfire for the road’… And of course the car that even Enzo Ferrari described as ‘The most beautiful car in the world’… the E-Type. So if you’re searching for transport that’s a special as the gentleman you want to arrive at a wedding in style, it’s worth going to RacingGrooms.com and taking a look!