Friday’s media buying division ensures that your marketing communications are integrated with your sales and PR campaigns.
Very often we come across ad campaigns that don’t mesh with your PR or fail to take advantage of leverage or negotiation opportunities.
So we take your brief and research the areas of best penetration to your prospective consumers.
This doesn’t always mean mass-audience. Cost per engagement has a huge role to play, particularly with niche markets and products.
We develop and discuss your strategy – which may take in display ads in nationals, specialist consumers and/or trade media plus advertorial, TV, radio, digital, social, sponsorship, product placement or provision, inserts, tip ons, partnerships, affiliates and so on.
We negotiate best rates.
We supply creative treatments if required.
And at every stage, we evaluate, analyse, report and adapt as necessary to bring you best value.