Most people agree it’s important to know what’s being said about your brand or your products online. Especially via social media.
And when your name cropped up ten times in a search it was easy to read everything.
But when your name crops up 1,000 or 10,000 – or even 100,000 times – then one needs sentiment analysis tools to data mine all that published content.
Sentiment analysis is a trend that’s been accelerating on the back of social media, and Twitter in particular.
Sentiment analysis is no short-term hot topic you can ignore. One day your customers may even be able to check your ‘sentiment rating’ when they search!
Right now, automated sentiment analysis isn’t foolproof – yet – but it can provide directional insight and flag up the need for further investigation.
If you want to stick a toe into the water of sentiment analysis then speak with Fridays PR.